“When it predicts an ad impression is going to convert, if it doesn’t,” Jakovljevic said, “it uses that information to retune and keep readjusting those weightings until it has the formula.” The machine learning models weigh each data input for the brand and estimate the likelihood of a new customer. “Cognitiv has been able to survive and become a significant partner,” Davis said.Ĭognitiv’s pitch “has always been that AI can predict consumer behavior better than humans,” said Jana Jakovljevic, the startup’s VP of strategic partnerships.ĭaily News Roundup Bringing Big Tech To Heel By Having Small Tech Was DEI A ZIRP?įor instance, Jakovljevic said Cognitiv’s DSP “evaluates every single ad opportunity” based on more than 1,000 data inputs, including the URL, time of day, location, historical pricing data and demographic information, using the brand’s historical conversion data to model lookalikes. “We simply cannot get cleared there,” Davis said.Īt one time, Adam and Eve worked with six mar tech partners, but it has winnowed the list down to three because of audience duplication and because conversion rates didn’t keep up. Paid social is notably absent because of the brand safety restrictions on the big social platforms. These new customers also had a 13% higher average order value than existing customers.Īdam and Eve’s media mix includes podcasts, linear and streaming TV, social influencers, radio and more. Throughout the campaign, 60% of conversions came from new customers, doubling Adam and Eve’s former campaign average.
But “the display work we do is sometimes not directly attributable to the actual activity.” Since Adam and Eve is a direct-response marketer, “attribution of traffic to sales is very important,” Davis said. Throughout 2022, the brand tasked Cognitiv with finding and converting net new customers across desktop and mobile display ads. With Cognitiv’s tech, Adam and Eve has adopted the cost-per-order metric, Davis said, as well as the percentage of new customers brought in through a media program or partner. “So we closely look at any partner willing to work with us.” Some of those 300 million people with older iPhones may be wondering if it's time to open their wallets and get a new device this year.“We are not a mainstream brand,” Davis said.
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Should I upgrade my iPhone?Ībout 25% of Apple's 1.2 billion iPhone users haven't upgraded their phones in four years, according to Wedbush Securities analyst Dan Ives. The double tap gesture could be useful for someone walking their dog or carrying items, allowing them to send commands to their Apple Watch with one hand, the company said. By tapping your index finger and thumb twice on your watch hand, the watch will respond to the gesture, Apple said. One new Apple Watch feature is something called "double tap," a command users can deploy to answer calls or play or pause music with one hand.
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The Apple Watch Series 9 starts at $399, while the Apple Watch SE starts at $249, Apple said on Tuesday. What is new with the Apple Watch?īesides its new iPhones, Apple introduced the new Apple Watch - a product that made its debut nearly a decade ago. The shift to USB-C cables may even prove popular since that standard typically charges devices more quickly and also offers faster speeds for data transfers. That's because USB-C cables already are so widely used on a range of computers, smartphones and other devices that many people may already own them. The transition may not be too inconvenient for most consumers.
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